Bollywood actress and cover girl Amrita Rao unveiled the Maxim October Issue 2009 Cover at Hard Rock Cafe, Mumbai yesterday. Hard Rock Cafe also announced their Wednesday Ladies Special Rock Night in honour of Amrita. To celebrate the launch guests such as Tushar Kapoor, Rahul Dev, Swapnil Shinde, Rehan Shah, Soketu Parikh, Anaida, Aryan Vaid, Nikhila Palat amongst other were present to celebrate the launch

Celebrating the Maxim October launch, cover girl and Bollywood diva, Amrita Rao said, "Maxim represents the sensual woman - the woman within, who reveals her darkest, sauciest secrets. This cover was timely due to my current association with a renowned bridal reality show as well as Manish Malhotra's successful experimentation and execution of my style in the last movie that I did. I loved the cover a lot as it portrayed me as natural and sexy without baring everything out - I was the quintessential girl next door. Gracing the cover of India's largest selling men's magazine, Maxim, was a fantastic opportunity and it just goes to show that I am one of the most desirable actors on tinsel town. I am delighted to see Maxim and Hard Rock café come together for a unique concept like Ladies Rock Nites and am glad to be launching this series with my Maxim cover shoot."

Take a look at all the stars of tinsel town that attended the event!