Eros International will be unveiling the first look of its highly awaited film Kambakkht Ishq, a co-production with Sajid Nadiadwala. The trailer will accompany Eros’ Aa Dekhen Zara which is releasing this Friday, March 27, 2009.

Scheduled to release this summer, the Akshay Kumar – Kareena Kapoor starrer, directed by Sabbir Khan is already creating a huge buzz and promises to be one of the biggest entertainer to hit screens this year.

An exciting ‘chemistry’ between a dashing stuntman in Hollywood who lives by the mantra ‘women are only good for…’ and a firebrand model who can more than stare down the most arrogant male with her caustic wit and sardonic tongue, Kambakkht Ishq creates a perfect premise for a thrilling battle of the sexes.

Eros is highly focused on Kambakkht Ishq - an exciting marriage between the east and the west, a romantic comedy and action with Hollywood favorites Sylvester Stallone, Brandon Routh and Denise Richards playing interesting roles in the film as well.

Expect the unexpected - watch this fantastic introduction to the upcoming Kambakkht Ishq in a theatre near you and see what happens when action meets attraction.